There are a number of components that contribute towards a successful care home, one of the most important being your care home marketing, and how you manage it.
To give you and your care home the best foundation for building effective and efficient marketing, you need to implement call-tracking software.
In this article, you’ll learn what call tracking for care homes is, as well as some tips to ensure your software is significantly boosting your move-ins.
What is call tracking?
Call tracking is sophisticated software that gives you full visibility over various aspects of your prospective residents and their families’ calls, including detailed metrics that provide a range of data for your platform.
The metrics used will be applied to every prospect’s call, and can analyse things such as – the caller’s phone number, the duration of a ring, the length of a call, and the abandonment rate, among many others.
Call tracking is the best tool for giving you complete oversight of your inbound calls, but as well as this, it also offers you a vivid picture of how your prospective residents and their families are engaging with your care home marketing.
The software will give you detailed reports and insights that you can use to create journey maps for all your prospects. These will show all the touchpoints prospective residents and their families visit before, during, and after they call – and even when they don’t call.
This will provide an easy and effective way to monitor the performance of your care home marketing, where you can see how effective each of your channels and campaigns are at increasing prospect leads, and boosting move-ins.
Tips for using call tracking in your care home marketing
When implementing call tracking into your care home, there are a range of tips you can use to ensure your software is working as best as possible. These include:
Choose the right software provider
One of the best tips for using call tracking in your care home is to ensure you obtain the right platform from an excellent provider.
With your care home marketing being so crucial, it’s just as important that you choose an expert software that gives you a wide range of metrics and analytics to track engagement.
For example, your software should offer you meaningful insights into prospect interaction throughout your business, covering every marketing channel and campaign you have. Also, the right software will be able to track visits from prospective residents who both call and don’t call.
This will ensure you’re getting the most accurate picture of your marketing performance, and that you can rely on the high-quality analytics of your software.
Implement speech analytics
Another great tip for using call tracking software is to ensure you incorporate speech analytics.
Speech analytics is an intricate feature that can be included with your call tracking software. It enables you to gain a transcript of every prospect’s phone conversation, and it can also identify a range of important keywords that are mentioned in the call.
This way, when prospective residents and their families communicate with your care home, you’ll have a clearer idea of the reason for each call, the quality of interaction you give them, and how successfully each call ends.
In turn, you’ll have a better understanding of prospect engagement, and be able to tailor your communication to create more leads and conversions through your phone calls.
Re-evaluate your marketing budget
It’s also essential that you use your call tracking software to re-evaluate your marketing budget, and make the necessary adjustments for it to be more cost-effective for your care home.
Using the insights and reports from your software, you’ll know all the areas of your marketing that are drawing in the most leads and sales from prospects. Likewise, you’ll identify all the campaigns that are underperforming.
This will help you know where to funnel the majority of your marketing budget – you can invest more in your successful campaigns and strategies and create similar activities, and invest less in campaigns which are not engaging prospects enough.
As a result, you’ll have a better return on investment (ROI) from all your marketing efforts.
Make sure you not only implement call tracking into your care home, but take on board these top tips to ensure you boost your care home marketing to the next level.
