With such a wide variety of ways to improve your business, how do you prioritise the right processes?
We have the answer – by incorporating marketing analytics tools.
There are many reasons why this is an important element to consider when looking to elevate your business. In this article, we’ll take you through a few of these reasons…
Read on to learn all about using marketing analytics tools to unlock success within your business.
Call tracking – a top analytics tool
To help you understand the importance of marketing analytics tools, we thought we’d focus on one specific tool you should consider – call tracking software.
This software enables you to track your customer calls to the various marketing sources that drove them to you. With each call, you’ll see every touchpoint visited by the customer before, during, and after the call has taken place.
Each time you get a visitor on your website, using dynamic numbers, the software can help provide a clear view of the campaigns that funnelled the customer down, as well as a range of detailed analytics. This can include things such as the average time to conversion, the visitor-to-call ratio, the keywords searched to reach your paid ads, and much more.
When it comes to having an accurate picture of your marketing performance, call tracking is a superior analytics tool you should certainly consider.
Using call tracking to elevate your business
Call tracking software can hugely elevate your business with its expert analytics. Examples can include things such as:
Understanding the customer journey
Call tracking can help you gain a complete understanding of the customer journey, and see how different areas of your marketing are engaging customers.
The software can provide visitor-level tracking for each of your website visitors, meaning you can trace the full journeys of your customers from their first to last touchpoints. This also includes the journeys of customers who leave a session and then rejoin again later to make a call.
This can significantly improve your marketing attribution process to give you a clear overview of how your customers are interacting with your marketing efforts. It can help you understand what areas are delivering high numbers of leads and sales, and at what points customers are converting, as well as the areas where tweaks may be needed.
Identifying value for each campaign
Not only will you be able to see the number of visitors to each of your campaigns, but you’ll also gain a deeper insight into how these interactions are providing value to your business.
For instance, you’ll be able to see the visitor-to-call ratio for each activity. This determines how many customers are calling from this campaign, compared to the number of visitors.
This can reveal each campaign’s true value since calls are often more beneficial than visits for your marketing. An activity might be gaining lots of traffic, but if the majority of these visitors aren’t calling, it’s not maximizing value effectively.
On the other hand, a campaign might appear ineffective due to lower numbers of visitors, but if most of these customers are making a call from this campaign, then there’s much value and potential to be explored.
Optimizing your website for growth
Call tracking is also important for helping you optimise your website for growth.
For each of your paid ads, you’ll be able to see the specific keywords customers searched to reach them. This can allow you to more accurately structure the content on your website to improve search engine optimization (SEO).
By including these keywords in your content, you can allow your page to rank higher on search engine results pages (SERPs), thus drawing in more customers with the type of searches being made, which in turn, can hugely benefit your business and marketing efforts.
Are you intrigued by the wide range of analytics you can receive with call tracking, as well as the significant benefits it can bring to your marketing? If so, get in touch with an expert provider now to start elevating your business in the right way.